In terms of the value delivery, the successful launch and market adoption of a product starts with the creation of a robust business model. If entrepreneurs test their business concept before they enter into the market, this dilutes the risk of rejection and financial losses. The proposed workshop will be highly beneficial to ORIC / BIC members, engineering faculty, engineering students and professional. The workshop deals with the cutting edge strategies which are related to the key entrepreneurial and innovation issues of today and the future. This workshop would also be beneficial in developing technopreneurship through integration of marketing, business strategy, innovation management and entrepreneurship.